Cuckoo App Design

ROLE: UX, UI & VISUAL DESIGNER

Conceived concept and idea for new app. Target User definition and Feature prioritization by means of User Research. Definition of user and screen flows. Paper, interactive as well as animated Prototypes. Usability Testing. Definition of UI Guidelines.

TOOLS & METHODOLOGIES

Interviews, A/B Testing, pen and paper, Invision, Principle, Sketch, After Effects, Photoshop & Illustrator

SHORT DESCRIPTION

Cuckoo App helps users to take control over the time spent on social media. The user can set an alarm for the time frame they want to spend on each social media account. When the user reaches the time limit he receives a Pop-up Notification. Furthermore the app allow users to generate an overview of all Social media Activity.

Alarm & Color Settings

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Social Media Activity Tracking

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Cuckoo Alarm

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INTERVIEWS

To understand Quian’s behavioral patterns around social media, I gathered information on her regular daily activities and investigated how these activities were connected to her habits of checking social media on her phone.

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PROBLEM

For Quian, the experience of reading a book on her phone is positive because she feels productive and conscious of the time she invests in the activity. Conversely, she tends to check her social media feeds unconsciously, and to lose track of time when consuming social media content.

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